Delving Deeper into Market Concentration of Poultry Feed and the Driving Factors for Brand Switching: Evidence from Commercial Egg Producers in Nigeria

An increase in the price of branded feed has been a major problem for poultry subsector Nigerian agriculture, and brand switching cheap at expense quality is common strategy used by egg-producing farmers. Using descriptive statistics, Markov chain model logistic regression model, our study shows that almost 96% egg producers use while 43.1% switched brands because their preferred brands. Most farmers Chikun (39.3%) Top (23.2%) six months before data collection during collection, respectively. Our found approximately 37% sellers sold least 10–50 bags per day. We revealed great inequality regarding market concentration: 50% accounted 89.5% total Hybrid had highest customer loyalty. The gained 23.7% 7.1% from feed, respectively, 36.0% 35.7% (change loyalty producers), Membership an association, distance to sellers, flock size average bag were factors influenced among producers. recommends government assists subsidizing critical ingredients (maize soya bean) production prevent eggs (the source protein) becoming out reach most Nigerians.